6 Proven Strategies to Boost TikTok Conversion Rates

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tik tok conversion rates

As a digital marketer, there are several metrics you should be keeping track of, but your conversion rate tells you how effectively you’re converting clicks and website visitors into real sales. In this article, we reveal 6 proven strategies that you can use to boost tik tok conversion rates.

A solid tik tok conversion rates rate is a cornerstone of campaign efficiency and long-term success on TikTok, as it helps you achieve a positive return on ad spend (ROAS). A high CVR can help to reduce costs while also increasing your revenue, meaning that if your conversion rates are below par, then it’s time for a revamp.

In order to maximize your CVR, you need to focus on the entire customer journey from ad creation through to your website and beyond. The best way to do this is by focusing on conversion-focused best practices that align with your primary objective. For example, e commerce brands seeking to build trust will find that UGC is a strong tactic while those who are more focused on building brand awareness and upper funnel engagement can benefit from ad creative best practices.

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In addition, using full-screen vertical video ads and adding captions to your videos is a strong conversion tactic that can lead to an 80% lift in TikTok e-commerce videos. Similarly, including a call to action in your video content has been shown to drive a 152% lift in conversions. Lastly, ad length has been shown to have an impact on conversions – it’s important to strike a balance between being engaging and concise. Ads that are between 21 and 34 seconds in length have been shown to deliver a 280% lift in conversion compared to those that are either shorter or longer than this window.

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