Social media marketing (SMM) is the use of social networks to promote or market products or services. It involves the use of social sharing buttons on blogs or website pages, as well as paid advertising on Facebook and Instagram. The goal is to increase brand awareness, generate leads and customers online, and improve search engine optimization through social signals. It also includes the showcasing of content via platforms like TikTok, Snapchat and YouTube.
Theytlab the modern digital world, SMM has become one of the top responsibilities for marketers, with 84% of marketers prioritizing it over traditional and other forms of marketing strategies (Lamberton & Stephen, 2016). The rise of social media, along with accessible high-speed network connectivity, has transformed branding, requiring companies to interact with their audience in new ways via social media platforms and methods (Jayasuriya et al., 2018).
YouTube Marketing and Tools: Optimizing for Greater Engagement
A strong social media marketing strategy can boost a company’s reputation, drive traffic to the website and lead to sales conversions. It also helps humanize the business by turning it into a personality that people can engage with and trust. This is done through the use of the platform’s features, including the profile, posts and interactions.
To make the most of social media marketing, it is best to focus on a few key goals, rather than trying to achieve too many at once. For example, if you are new to the platform, it is more important to build your audience and awareness than it is to generate leads right away. You can do this by creating a schedule of quality posts with the best possible visuals and focusing on valuable information.